Have you ever thought about publishing an article that you wrote? Have you ever thought about what you should do to publish an article? Have you considered the possibility of publishing articles to increase traffic on your web sites, increasing the visibility of your company and the things you do? Do you find the process too difficult for you? Don't worry. It seemed daunting to me at first as well. This is why I decided to draw on my experience and learnings from them and write an article that explains, in four simple steps, how to write an article that will accomplish whatever it is you want publication of your article to achieve for you. In this article I'm using the term "marketing article" to refer to an article that is writtennot to educate or entertain and entertain, but to entice readers to take a specific step (in the context of marketing that is, to get them to go to your website so they can find out more about something or purchase products you are selling). Although the steps listed below can be used for any type of article you write, this one is specifically designed for writing marketing articles. These four steps will help you, the author, create articles that more efficiently support your branding and marketing strategies. This isn't an exhaustive review of the subject, as there are many already available however, this article provides some of the more relevant details that can assist you in planning your article, deciding on the style of your article as well as writing your piece and getting your article ready for publication online. For more detail please visit>>> https://decorationgideas.club/ https://www.bestpoloralphlauren.org/ https://www.smokingastronauts.com/ https://www.tylerking.me/ https://imagesbytylerking.com/ https://avoicefromprison.com/ STEP 1. Plan Your Article. Planning is among the most crucial aspects of writing articles. It's not just working out what it is you'd like to say It's knowing what your target audience wants to ready. One of the most frequent errors made in article writing is that the writer becomes too focused on what or she would like to say or the point that the writer wants to make - and not focused enough on ensuring that people actually want to take the time to read the article. Articles that are part of a marketing program to increase the author's, or the author's company/organization's, brand recognition must be written so that they will be read. If not, the marketing program is likely to fail. The piece of content that was created with a specific purpose, and is not read, won't fulfill the goal. Below are some of the steps that need to be taken when planning for creating your article(s): A. Find Your Audience A piece of writing with a specific audience in mind, responding to the specific questions they have and providing the information they need to be valuable to them, is more likely to be successful. Answer these questions when you're deciding who you want to reach: - Who do you want to learn more about the story? What's their connection to the topic? What is their current position on the topic? - What is the reason they are interested in this topic? - What concerns do they have on the topic? What do they need to know about the topic and what is the reason? What do you wish them to accomplish after having read your piece? You need to research the target audience so you know them better. This is easy. There are forums online that cover a wide variety of topics which can be read. There are online social media websites that permit users to read other people's conversations about a particular topic. Blogs can be prepared on certain topics. There are topical or industry-specific magazines that can be accessible online or in printed format. There are also online question and answer websites that let you read the kinds of questions people have about your topic. All of these will assist you in researching your market. B. Find Out What Your Customer Would Like Once you have researched your audience, you need to determine what it is they want to read about. The easiest way to get the information you are looking for is to ask questions through social media, email blog posts, focus groups, etc. People generally don't mind answering questions, especially if they are confident that they will gain something from the activity (in this case the form of an article they'd like to read). There are many other methods to find out what your target viewers want, including blog or social media commentaries from your target audience, search engine key words related to your topic, and the search engines "frequently asked question" queries on your topic. It is also possible to brainstorm ideas from your own head by using the information you know already about the audience. C. Define Your Article Topics Once you have an idea of topics that will be of interest to your target audience The next step is making a list of what you intend on writing about. What are the major aspects you intend to highlight regarding each topic? Do you have the necessary information have to compose the article If not, where do you need to find the data? What is the time frame to obtain the data? Are there people you need to contact? Do you have a schedule for when you are going to talk to them? Do you have a timeframe for writing the article? Do you have any other requirements that need to happen first before the article is written? If yes, when will they be finished? These are the issues you must ask yourself before you begin putting together a plan for publishing your article. However, all of the research and planning in the world will not aid you if you don't have a specific goal in mind of what your intended audience should do after they've read the article. What is the action that you want them to complete? If yes, what is it? Does your piece of content inspire them to that action? This is an important aspect of the planning phase that is frequently overlooked. It is essential to establish your criteria for success prior to beginning the process of writing the essay, and then you'll need an objective way of determining whether you have achieved the results you hoped for. There are a few things you need to remember about marketing articles. First of all, the purpose of a marketing piece is not meant to promote the author. Marketing articles are intended to enhance brand recognition as well as to induce to take a step that leads the reader to the company's products and services . In short, to generate sales. Second, you need to select the kind of article you want to write. Feature Articles are like news articles that are written with an impartial viewpoint. Editorial Articles, which more marketing-related articles are, are designed to emphasize a point, give details that educate the reader, or take an opinion on a specific area. With an Editorial Article, the writer is believed to be an authority on the subject. Step 2. Select the Style of Your Article. The way you write your piece sets the basis for how you're communicating your message to the reader. The various styles discussed here will help you convey your message in different ways , and must be selected with care. For writers who have several articles or a set of articles in the pipeline, search at ways to utilize different styles for each piece so that your writing style doesn't become boring and monotonous for your intended audience. If you're writing an article that is a Feature article, it will be like what you see in the newspaper and news magazines as well on the news sites. For Feature articles, the articles are written to be accurate and the writer is given the appearance of being impartial. There are various styles of Feature Articles. 1. "News" Articles. This kind of writing doesn't go in depth about the subject. 2. "Human Interest" Articles. This format is designed to trigger an emotional response from the reader via a narrative about an actual incident or person. 3. "Interviews" Articles. This style is used to allow the reader to experience what it's like to be the person who's being interviewed. 4. "Analytical" Articles. These are factual articles (like an extensive analysis or case study) tend to be longer than most articles. If you are crafting an Editorial Article as most marketing articles are, there is no need to be impartial because your role as an writer, are the expert on the subject and the information you convey comes from your own study, experience or experience. There are several styles of Editorial articles. 1. "Personal Perspective" Articles. This style relates either the personal experiences of the author or gives instructions on how to accomplish something, or relates the author's own lessons learned from having done something. 2. "Lists" Articles. Lists articles give a summary of information, including Number of lessons learned, Number of Challenges, Number of steps, the number of benefits and Predictions, The number of resources to assist etc. 3. "These Mistakes" Articles. The titles for the articles are written as a question (Are doing these mistakes?") to draw the reader in to discover solutions to prevent making the same mistakes, and also what to do if the reader made the mistakes. 4. "Introduction To The Topic" Articles. These articles are geared towards beginners or readers who are unfamiliar with the subject, and offer a general outline of the subject. 5. "Secrets Of The Topic" Articles. These articles entice the reader through revealing information that isn't commonly understood about a topic. 6. "Reviews" Articles. A review should describe how you were able to use this product or service. It should also include the things you liked or didn't about the service or product and whether you'd recommend the product or service to anyone else. 7. "Question and Answer" Articles. These articles can either contain answers to one question (the subject of the article mentioned within the article's title), or it can provide solutions to multiple questions about a related subject. 8. "Makeover" Articles. Makeover articles are similar to "Case Studies" and are usually about improvements you have made or an improvement that you noticed. 9. "Strong Personal Opinion" Articles. These articles spark controversy as a way to draw readers in both those who agree and those who disagree - They are about sharing a personal opinion, and sparking debate, inviting response, stirring the pot, as well as creating "buzz." 10. "Myth-Busting" Articles. This type of piece is an explanation on a specific topic. It explains why something that the reader believes is not true. The most important thing to remember regarding each of Feature Articles and Editorial Articles is that the information you present must be reliable and accurate or you risk losing the intended audience for your future articles. Don't make up facts and don't merely repeat the facts of others who you didn't thoroughly investigate yourself. It is essential to give enough information so that your reader can take the action that you planned when writing the article. Articles should answer questions in the mind of the reader . Sometimes, these are questions which readers don't know they were asking. A lack of information is as damaging as too much information. Both can cause you to disengage your audience, or hinder people from taking the desired action. Choose the style that allows you to get your message through effectively. Not the style you're most comfortable in or you have experienced the most. Remember, an article is written for the reader not for the writer. Step 3. Write Your article. Now that you've got the reader's attention, your topic researched, and you've decided on your style It's time to begin writing. Articles that are successful are usually composed, succinctly written and speak directly to the reader, have a title that catches the eye of the reader, has an effective opening paragraph, provides useful information, displays credibility, is on the right track and stays clear of fluff. Most of the time, well-written articles describe things in a clear way, and teach readers how to do things, provide practical tips and step-by-step instructions, provide authority, and recap earlier articles on the same topic. But, if a reader thinks you don't know the subject matter or if the text is full of typos and grammar errors, even if you're using poor English or the article is unclear or unstructured, then you create a mediocre piece. Many sources will say that the article should be between 500 and 700 words long. Others suggest that the article should comprise between 400 to 800 words or between 550 and 700 words. Certain topics can't be addressed in this small a space of words. If that's the case it is time to consider whether it's better write a lengthy piece or break the topic up into several articles, each of which will cover a specific sub-topic. The decision should be based on two aspects which are: will readers read an article that is long and does the site on which the article will be published permit longer pieces. Like you have to investigate your audience and subject, you must look up the submission guidelines the site where your article will be published. Outlines are crucial when organising your thoughts regarding your piece. They keep you in the right direction, and they help you structure your writing based on way it will be published. When creating an outline, the following information is useful to include: 1. Topic. The topic should be thorough and specific. 2. Target Audience. Who are the readers, what do they wantand do you want them do after reading your article? 3. Research (or draw on your own information). Make sure you have all the info you need to write your piece prior to writing. 4. Keywords. If you're publishing an article on the internet, keywords or keyphrases need to be used throughout the text to enhance the search engine Optimization (SEO). 5. Completion Date. Make a deadline, and then complete the task by the deadline. 6. Article Style. Select the style you want to use before you start outlining and writing. The style determines how the information is presented. 7. Title. The title is what will make someone desire to read your piece. It must be engaging and create the perfect first impression. It must inspire the reader's desire to take the time to read the piece. 8. Opening Paragraph. In the event that your opening sentence isn't engaging and captivating readers will not read the rest of the article. The opening paragraph needs to be dynamic and should make the reader think about what else might be in the rest of the article. 9. Body Text. It is the text, and it needs to be well written, provide useful information and is delivered in a way that is appealing to the reader (engaging and educational, engaging, authoritative). The article needs to flow so that the reader has the ability to absorb the information and take the appropriate action. 10. Conclusion. Conclusions are your final words. It is here that you make sure the reader understands what you are trying to convey (summary) and understands what they must do with the information you have provided (next actions). 11. Bio. This is more properly described as the "Resource Box" and is basically an advertorial where you promote your business and offer readers the next steps after reading the article. Always include the website address listed in the Bio section. STEP 4. Create Your Article and Get It Ready for publication. If you wish for your article to rank high on Search Engine result pages it is essential to ensure that you use one or two keywords , or keyphrases included in each article. Some sites allow you to add a Title Tag, which can be different than the title of your article on the web page's code. It should also provide a concise summary of the article. Other sites permit an Excerpt Field to be filled in and then appear in search results. A Tag Cloud is a field where you can insert keywords or keyphrases that are relevant to your article. Tags that are ALT are placed on graphic elements in your article. They must be a precise description of the image. Anchor Text are words that are linked to other websites, and should be used in the Article Body and the bio. Once your article is finished (and edited if needed) and you're ready to publish. Whether you are uploading the articles yourself or using a service that can upload articles to the top websites, you will need to ensure that you have the parts of your piece necessary to attract potential readers. May article sites limit your title to a specific number of characters or even works. Some prefer a two to three-sentence summary of the article. Most will let you enter your own keywords or keyphrases however, others will create the content for you to. If you intend to upload the article yourself Be sure to be aware of the word - and character limits before writing your piece or you will be doing a lot of last-minute editing to ensure it's suitable. If you decide to work with a professional, those you'll work with will be aware of the limits and will help your through editing prior to you even begin to publish.